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Stitch Fix | When Human expertise & AI work hand in hand

The progress of AI in factories is often related to the very human fear of being replaced by machines. Indeed, one can consider AI as a quicker, more efficient and more reliable way to perform tasks formerly adapted to the humans. However, the benefit of AI lies in a clever and successful blend between the human capacities and the AI advantages. Stitch Fix, the on-line shopping personal assistant created in 2011, demonstrates that this is possible.

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Material Futures | This new Fabric is capable of harvesting Solar & Mechanical Energy

What if just wearing clothes could help you generate energy? A team from Georgia Institute of Technology is currently working on this concern. These scientists created a brand new type of fabric that collects at the same time solar and motion energy.

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Internet of Clothing | Rochambeau uses Bright Bmbr smart jacket to introduce its clients to a very private club

Paper invites are out-of-date. Digital invites are not enough. This is why Rochambeau went a step further and created a digital jacket to offer its wearer a unique experience through New York City. In collaboration with Avery Dennison and Evrythng, as part as their “Born Digital” partnership, Rochambeau launched the “Bright Bmbr” jacket: the key to enter an exclusive circle.

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ITW | Rem D. Koolhaas & his specific take on shoes for ISSEY MIYAKE SS17

Last September, during the Paris Fashion Week, Yoshiyuki Miyamae presented his latest Spring-Summer 2017 collection for the ISSEY MIYAKE brand, baptized Microcosm. Taking inspiration directly from nature, this show was like a tale about the encounter between a conceptualized vision of fashion and technology. In the second part of this exclusive series, Rem D. Koolhaas tells us everything about the backstory of this collaboration with ISSEY MIYAKE, his passion for collaborations with a purpose and how he plans the future of his brand, United Nude.

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Web Summit 2016 | A first glimpse into Impressivo faiv, Google Jacquard’s new competitor

From 7th to 10th November, during Web Summit 2016 in Lisbon, our friend Etienne Durand, Creative Technologist at Hopscotch had the chance to get his hands on Impressivo‘s new projet “faiv”, Google Jacquard‘s new competitor. Having no less ambition than taking on the tech giant on the game of becoming the next big smart clothing name, the US & Korea based startup developed a similar method of making connected clothing by weaving sensors into fabrics.

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ITW | Yoshiyuki Miyamae on his collab with SONY for ISSEY MIYAKE SS17

Last September, during the Paris Fashion Week, Yoshiyuki Miyamae presented his latest Spring-Summer 2017 collection for the ISSEY MIYAKE brand, baptized Microcosm. Taking inspiration directly from nature, this show was like a tale about the encounter between a conceptualized vision of fashion and technology. Through a singular perception which transcend garments and a unique take-on the bet on wearable tech, we had the privilege to learn a lot more backstage, some minutes after the show, close to two figures we really appreciate : the creator himself and Rem D. Koolhaas, creator of the shoe brand United Nude, which we interviewed in part 2 of this exclusive series, to be released next Monday.

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EVENT | Vogue Fashion Festival 2016 Key Take-Away Insights

On Friday & Saturday, Vogue France organised a 2-days conference & masterclass event, exploring on the past, present and future of fashion. Located at Paris Chamber of Commerce Palais Potocki, the event welcomed key players of the Fashion Industry: Loïc Prigent, Olivier Rousteing, Isabel Marant, Suzan Saideman from Amazon Fashion, Jonathan Anderson… An interesting, insightful, sometimes intimate event! We gathered the most insightful quotes here for you, happy reading!

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Babyghost x VeChain | How can Blockchain enhance customer experience?

Blockchain, the word is everywhere. This new type of database, mainly used in the finance sector because of its safety features, can also be used in many ways. In the fashion industry, it has been a way to address the issues regarding traceability and transparency, which have become real preoccupations since the rise of fast fashion, as explained in our previous article.

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FW | Spring Summer 2017’s 8 Best Tech Cases: New York, London & Milano

As the Fashion Week season is now over, we took a step back to give our opinion about how tech invaded the runway this time. We cannot help but noticing the power of virtual reality, which was highly valuated by designers. Bunch of brands established partnership with technical brands such as Intel or Samsung in order to improve their VR-skills. Tool for fashion democratization, VR was also an instrument to boost sales. Indeed, VR and the « see now – buy now » system were quite intertwined.

We have chosen for you our very favorite pieces of tech raging on the runway.

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Sneakers | Reebok steps into the Innovation Game with Liquid Factory

In the Game of Sneakers, brands have always fought with marketing, campaigns and celebrities. But in the recent years, the battle got more interesting with innovative initiatives: Nike closed a partnership with Dreamworks Animation and announced it would use 3D printing in its production to cut costs, then with Adidas and its Futurecraft initiative or most lately the announcement of Nike’s Hyperadapt 1.0, the self lacing-shoe. Now Reebok (which is part of the Adidas Group) steps into the game with Liquid Factory, a shoe lab like no other.

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