A few months ago, French Ready-to-Wear Federation organised its second edition of TRAFFIC, a fair dedicated to fashion services. During two days, the show gathered 80 exhibitors, 50 workshops and 10 forecasting conferences on the theme of Innovation. We particularly enjoyed the talk on Creation as a new territory for Innovation, which you can hear – in French – here, or read, in our report below (in English and French :-)).
It’s getting really hot in Paris so we would love a solution to avoid melting! However, relying on a fan is a bit overrated, and air conditioners can be quite expensive… So we’ve been thinking, could smart fabrics help us create garments that would refresh us during heat times? We chose to present you two innovations aiming at eventually making your life easier during heat waves.
These past few years, technical footwear and in general functionality driven fashion has gained quite some space in the fashion sphere. As shown by the new collaboration between Salomon and The Broken Arm, an avant-gardiste Parisian fashion boutique. With a first successful collaboration on the SnowCross sneaker, the brand and the shop reiterated their association for a monochrome capsule collection, in an all black version. Four pieces for Trail Running, centered around functionality and technicality. We met Guillaume Steinmetz, one of the co-founders of The Broken Arm, to find out more.
Back when I was working in the advertising industry, I had the chance to visit Google Paris’ headquarters, for the launch of their Cultural Institute (which is now called Google Arts & Culture). As one of the many successful results of Google’s famous “20 percent of time” policy (where Google gives the opportunity to its collaborators to develop side projects), Google Arts & Culture partnered with over 1,300 museums and foundations to digitise artworks, making them accessible on the Google Arts & Culture platform. Now, they are launching the fashion part of this initiative, with over 3,000 digitalised fashion archives. We visited the Paris exhibition yesterday.
Following its declarations from 3 months ago, LVMH is poised to launch its own multi-brand e-commerce site at the beginning of June, offering all of its brands under a single umbrella, available for shipping to 75 countries. The website will be branded after its department store Le Bon Marché: named “24 Sevres” after the Rue de Sevres location of the department store, the platform will offer fashion, cosmetics and luggage products from LVMH’s own portfolio as well as brands from outside the group (it is also the name of Le Bon Marché’s customer-loyalty program, which is being extended to encompass online sales). Under wraps for 18 months, the project previously codenamed Babylon is now ready for the real world.
Nike has always had audacious ambitions to drive innovation, enhance the performance of athletes and propel the future of modern sport. At Dell EMC World recently, Nike’s Ken Black, Vice President of Digital Design Transformation, shared insights on how Nike is unleashing the limits of human potential and the future of design through creation and collaboration with next generation technology.
The 32nd edition of Hyères’ International Fashion & Photography Festival took place in the South of France last week-end. The festival, directed by JeanPierre Blanc and presided over by Didier Grumbach, annually encourages and supports young artists in the fields of fashion and photography. I was invited, alongside Matthias Ganem from TechTera, by the French Couture Federation to summarise two talks about FashionTech and Blockchain applied to Intellectual Property. We also spent some time with fashion designer Clara Daguin, who was presenting her new collection as part of the Formers section – showcasing the finalists from previous years’ editions.
These recent years, Adidas’ stances in favour of a movement born from the use of new technologies have been both numerous and surprising. This bet has seen the brand collaborating with tech companies from time to time, in order to create pieces inspired by data from athletes, tailor-made for them. These commitments, destined to make the brand one of the most prominent when it comes to conceive innovative development methods, contributed to give the german manufacturer an undeniable legitimacy. With the creation of the future craft 4D, the brand with the 3 stripes aims at revolutionise product conception, with help from the molecular science field, through its collaboration with the californien tech company CARBON, creator of the 3D Digital Light Synthesis impression method.