Our air quality is deteriorating quickly and on a global scale. As more and more pollutants saturate the air we breathe, urban spaces must be closely monitored in order to guarantee that they are safe for people to live in. In fact, it has been estimated that 30% of the world currently breathes unsafe air – air at 60 AQI and above.
In a constant quest of improving in-store experiment and benefiting from technical progresses, Macy’s developed a shopping assistant to help its consumers. Macy’s On Call is hence a new program, powered by artificial intelligence thanks to a new tie-up with IBM Watson via developer partner and intelligent engagement platform, Satisfi. The pilot version has been launched in no more than 10 stores located among the US and will help shoppers get information.
Couture Week is over and yet again designers offered us their share of surprises. There was newness, impressment, disillusion but also tech. Here is our selection of the moments when technology merrily appeared on the catwalks.
As every season, we’re waiting for the Godess of innovative fashion to showcase her latest creations. This season, Iris van Herpen returns to Couture, as she’s been focusing on Ready-to-Wear for a three years now. As expected, this season’s theme, Cymatics (the study of visible sound vibrations) mixes Haute Couture traditional savoir-faire with cutting edge technologies.
Last month, we were delighted to attend the informal talk between John Lewis’ Innovation Manager, John Vary, and journalist Rachel Arthur, during the FashTech Summit in London. We took the opportunity to ask him a few questions about his role at John Lewis and how he believes innovation can happen within an established brand as John Lewis, and asked him for a few key advices on how to create the best conditions for the best ideas to emerge.
To introduce its new convertible cars line, Mercedes is associating itself with the French-Japanese label to create Found, a limited-run of connected accessories. A smart co-branding initiative, under the watchful eye of CLM BBDO ad agency.
We’re very happy to announce our new partnership with Salon du Luxe. Last year, we were stunned when we attended the first edition, as the event’s founder Laura Perrard brought a special attention to deliver a one-of-a-kind industry event. Far from the classical conferences programs, Laura created an entertaining event format.
And for this second edition, we have a surprise for you: get the chance to win a free ticket to the event, which will take place on July 6th & 7th, at the end of this post!
What with the progress of the consumer society, people’s consuming habits have changed. Indeed, not only they consume and buy more, but they crave for speed. This explain the fact that the “binge” phenomenon is not restrained to “binge drinking” anymore, but extended to “binge watching” for television series or “binge shopping”. Also, people demand easiness: they refuse to suffer from constrains and they want to get rid of anything that could hamper their direct access to what they desire. As a result to this state of fact, Netflix has been providing its subscribers with ad libitum access to their favorite episodes for years now. So, why not for clothes?