With the rise of fast fashion, and its continual pressure on retailers to lower prices, the high street clothing supply chain has become more and more complex and opaque. But in 2016, how can anyone say he doesn’t know his 5€ t-shirt was made in both social and environmentally bad conditions? Consumers may not all demand transparency, at least not yet, but a quick look to the global success of Fashion Revolution Day, trending on Twitter and making millions of people more aware of fashion transparency, will make you change your mind.
So what if technology could make it easier for us to trace where and how our garments are made? Here comes Provenance, a startup using blockchain to tell the story behind the products you consume.