This Monday, we carefully read an interview of Gareth Pugh and Nick Knight, giving some insights on their personal vision for the future of fashion, we take a look at Nike’s Web-connected basketball Jersey, which constitute an important step toward the Internet of Clothing, we encourage you to watch Bloomberg’s video explaining how 5G is about to transform our world, we agree to disagree with the claim that the Apple Watch 3 is destined to people who like to exercise, considering that it is nowadays kind of a global movement and finally, speaking of Apple, we read an interview between two creative icons : Jony Ive and Hiroshi Fujiwara.
In Brief is a new series in collaboration with French fashion institution DEFI, dedicated to support French fashion businesses. Our first piece today is about how NYC & London fashion designers chose new formats to showcase their Spring/Summer 2018 collections.
Live-streaming, Blockchain, See-now-Buy-Now & IMAX: Anglo-Saxon fashion designers have chosen technology and image to present their own collection. More gimmicky to gain attention during Fashion Month, or real innovations?
This morning, to celebrate her label’s 10th anniversary, IVH welcomed us to a both singular and innovative ode dedicated to two unseizable yet fascinating elements: air and water. The show was quite mesmerizing, with a heavy anxiety athmosphere.
A few months ago, French Ready-to-Wear Federation organised its second edition of TRAFFIC, a fair dedicated to fashion services. During two days, the show gathered 80 exhibitors, 50 workshops and 10 forecasting conferences on the theme of Innovation. We particularly enjoyed the talk on Creation as a new territory for Innovation, which you can hear – in French – here, or read, in our report below (in English and French :-)).
It’s getting really hot in Paris so we would love a solution to avoid melting! However, relying on a fan is a bit overrated, and air conditioners can be quite expensive… So we’ve been thinking, could smart fabrics help us create garments that would refresh us during heat times? We chose to present you two innovations aiming at eventually making your life easier during heat waves.
These past few years, technical footwear and in general functionality driven fashion has gained quite some space in the fashion sphere. As shown by the new collaboration between Salomon and The Broken Arm, an avant-gardiste Parisian fashion boutique. With a first successful collaboration on the SnowCross sneaker, the brand and the shop reiterated their association for a monochrome capsule collection, in an all black version. Four pieces for Trail Running, centered around functionality and technicality. We met Guillaume Steinmetz, one of the co-founders of The Broken Arm, to find out more.
Back when I was working in the advertising industry, I had the chance to visit Google Paris’ headquarters, for the launch of their Cultural Institute (which is now called Google Arts & Culture). As one of the many successful results of Google’s famous “20 percent of time” policy (where Google gives the opportunity to its collaborators to develop side projects), Google Arts & Culture partnered with over 1,300 museums and foundations to digitise artworks, making them accessible on the Google Arts & Culture platform. Now, they are launching the fashion part of this initiative, with over 3,000 digitalised fashion archives. We visited the Paris exhibition yesterday.