zara

RETAIL | Zara paves the way to retail-tech

2017 seems to be the good year for Zara! Opening its biggest store this week in Madrid, the Inditex group has also announced a major breakthrough in retail. Indeed, for the first time a high street brand is going a step further on the way of the store of the future. Watch out H&M, Zara has put its dancing shoes!

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Trying on the EMEL+ARIS heating coat feels like the future of comfort

It’s been quite some time that I wanted to get my hands on a heating coat, like the Moon Berlin, or the Courrèges coat we previously presented here. So you can imagine how excited I was when I received a beautiful box from EMEL+ARIS, containing their innovative yet traditional-looking heating coat. Here are some pictures and thoughts on this (invisible) tech-infused coat.

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SXSW 2017 | Our Fashion x Technology Daily Recap

From March 10th to 14, Allan Joseph (Clausette.cc’s co-founder) and I had the pleasure to attend SXSW 2017 as official Advisory Board Jury for the Interactive Innovation Awards. 5 days of intensive networking, conferences & panel talks attending, which I documented day by day on Facebook. Here’s a global recap from our experience at SXSW, which — just like last year — was such a great opportunity to listen to inspirational talks and connect with brilliant minds from all around the world.

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EVENT | Traffic, the fashion business trade show is back for a second edition

Last year, the Fédération Française du Prêt à Porter Féminin (French Federation for Women’s Ready-to-Wear) launched its own trade show, dedicated to accelerate business services in fashion. For the second year, the TRAFFIC show is going to gather 80 exhibitors, 50 workshops and 10 forecasting conferences on the theme of Innovation. I will also have the pleasure to animate their startup pitches on Wednesday, April 5th at 4:30pm :)

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Biomimicry | Omius, a nature-inspired robotic jacket that regulates body temperature

Who never dreamt of a piece of clothing that would be smart enough to adjust itself to your body’s needs? Well maybe a lot of people, but it has long been a dream for the nerdy me :-) and, well it seems it’s close to become a reality! Omius, a California-based startup just unveiled a sports jacket concept using robotics to automatically adapt its thermal protection to the wearer’s environmental conditions.

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SXSW | Don’t miss the Google Jacquard x Levi’s events

Austin, Texas – We just landed in Austin for SXSW 2017, where I will be speaking at a panel today (don’t miss it if you’re here!), and we – Allan, Val and I – will be joining the advisory board jury for SXSW Interactive Innovation Awards.

We just got some more information about the Google Jacquard x Levi’s events, just for you ;-)

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PFW | Put on your spacesuit, Chanel takes off to the moon

Closing Paris Fashion Week, Chanel once again has fulfilled Lagerfeld’s goal: spark massive attention and invade both the runway and social media. For many years on now, the shows offered by Chanel were voyages where Karl Lagerfeld was able to bring the audience in the corners of his mind. After the airport, the data center, off we go to… the Moon. Entering the show, a rocket throned in the middle of the set, waiting to take the audience on-board.

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EVENT | Première Vision’s Wearable Lab Conference Recap: FashionTech, Future Scene or Utopia?

Première Vision, the global materials & services sourcing fair, unites fashion insiders twice a year for 3 days in Paris. The fair launched its Wearable Lab during last edition earlier this month. An exhibition with FashionTech’s best experimental pieces, a startup corner and a panel talk on the future of wearable tech, that I had the pleasure to animate, along with impressive speakers: Christine Browaeys, Hilary McGuinness, Anouk Wipprecht, Nelly Rodi and Pascal Denizart.

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Why brands like NOAH embody both the next wave of emerging fashion labels & the future of branding

You might have read a lot of fashion outlets talking about NOAH and thought « Meh, just another overhyped brand ! » but you might want to reconsider that. Allow me to reintroduce the brand : tackling political and environmental issues and delivering an Everlane-like level of transparency, the one year old brand founded by Brendon Babenzien (Supreme’s former Design Director) is a one of a kind NY-based label that makes political activism as much a priority as creating dope menswear pieces (for instance, the brand struck a political stance last July by promising a refund to Donald Trump supporters.

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NEW YORK, NY - FEBRUARY 12:  Bella Hadid walks the runway at Prabal Gurung show during New York Fashion Week at Gallery 1, Skylight Clarkson Sq on February 12, 2017 in New York City.  (Photo by Antonio de Moraes Barros Filho/FilmMagic)

OPINION | Is Politics Something “à la Mode”?

NYFW is now over and we have spotted one major trend: politics. Unexpected? Not really!

The world has recently been living a real political turmoil, a turmoil which climax was probably the election of Donald Trump as President of the United States. As people fear for the dismantling of democracy, some of them chose to advocate for their fundamental rights and liberties. Nothing of an unprecedented situation…

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