Today, we read a piece from a Linkedin expert describing how blockchain disrupts fashion, poising the Fashion Tech space to thrive, we try to analyze why fast fashion, which transformed the fashion landscape these last years is hitting many bump speeds when it comes to e-commerce, we are not impressed that Amazon is still making headlines, learning this time that its private label business is growing stronger than ever, we are deeply interested in an article analyzing the Latin American retail industry, which might provide insights in order to reboot the global industry’s vision of it and finally, we cannot agree more with TechCrunch : Android Wear is alive and well, and fashion is just getting started with it.
This morning, to celebrate her label’s 10th anniversary, IVH welcomed us to a both singular and innovative ode dedicated to two unseizable yet fascinating elements: air and water. The show was quite mesmerizing, with a heavy anxiety athmosphere.
A few months ago, French Ready-to-Wear Federation organised its second edition of TRAFFIC, a fair dedicated to fashion services. During two days, the show gathered 80 exhibitors, 50 workshops and 10 forecasting conferences on the theme of Innovation. We particularly enjoyed the talk on Creation as a new territory for Innovation, which you can hear – in French – here, or read, in our report below (in English and French :-)).
It’s getting really hot in Paris so we would love a solution to avoid melting! However, relying on a fan is a bit overrated, and air conditioners can be quite expensive… So we’ve been thinking, could smart fabrics help us create garments that would refresh us during heat times? We chose to present you two innovations aiming at eventually making your life easier during heat waves.
These past few years, technical footwear and in general functionality driven fashion has gained quite some space in the fashion sphere. As shown by the new collaboration between Salomon and The Broken Arm, an avant-gardiste Parisian fashion boutique. With a first successful collaboration on the SnowCross sneaker, the brand and the shop reiterated their association for a monochrome capsule collection, in an all black version. Four pieces for Trail Running, centered around functionality and technicality. We met Guillaume Steinmetz, one of the co-founders of The Broken Arm, to find out more.
Back when I was working in the advertising industry, I had the chance to visit Google Paris’ headquarters, for the launch of their Cultural Institute (which is now called Google Arts & Culture). As one of the many successful results of Google’s famous “20 percent of time” policy (where Google gives the opportunity to its collaborators to develop side projects), Google Arts & Culture partnered with over 1,300 museums and foundations to digitise artworks, making them accessible on the Google Arts & Culture platform. Now, they are launching the fashion part of this initiative, with over 3,000 digitalised fashion archives. We visited the Paris exhibition yesterday.
Following its declarations from 3 months ago, LVMH is poised to launch its own multi-brand e-commerce site at the beginning of June, offering all of its brands under a single umbrella, available for shipping to 75 countries. The website will be branded after its department store Le Bon Marché: named “24 Sevres” after the Rue de Sevres location of the department store, the platform will offer fashion, cosmetics and luggage products from LVMH’s own portfolio as well as brands from outside the group (it is also the name of Le Bon Marché’s customer-loyalty program, which is being extended to encompass online sales). Under wraps for 18 months, the project previously codenamed Babylon is now ready for the real world.