In the Game of Sneakers, brands have always fought with marketing, campaigns and celebrities. But in the recent years, the battle got more interesting with innovative initiatives: Nike closed a partnership with Dreamworks Animation and announced it would use 3D printing in its production to cut costs, then with Adidas and its Futurecraft initiative or most lately the announcement of Nike’s Hyperadapt 1.0, the self lacing-shoe. Now Reebok (which is part of the Adidas Group) steps into the game with Liquid Factory, a shoe lab like no other.
Do you find yourself tapping a table, your desk or almost anything when you have a rhythm and beat that you can’t get out of your head? You may not be a musician but what if you could be? There are tons of synthesizers out there that let us experiment with sounds and remixing however the Remidi T8 is the first wearable music instrument that enables you to record, play and perform. We sat down with the Founder and CEO of Remidi, Andrea Baldereschi to learn more about what inspired the Remidi T8, as well as Andrea’s perspective on the future of fashion tech, design and what’s ahead for Remidi.
Paris Fashion Week is almost over and once again Chanel has sparked massive attention with Kaiser Karl’s brand new idea. After the supermarket, the casino or the airport, it is Chanel’s digital fashion show that is raging. In order to wow people for the spring-summer 2017 show, Chanel has chosen to turn the Grand Palais into a data storage center of sorts with giant computer processors forming aisles through the space.
For its fourth edition, Paris’ Fashion Tech Week gathers the most innovative initiatives in fashion: from 6th to 13th October, several places in Paris will welcome conferences, panel talks, meetings and a FashionTech exhibition to close the week.
The Clausette team is very excited to announce two events within this week: a panel talk on how technology can help fashion being more transparent on October 10th at NUMA Paris, & a keynote on Fashion Creative Technology on October 12th at NUMA Paris.
Organized by Annick Jehanne, founder of the fashion dedicated MOOC Hubmode, the second edition of Fashion Tech Days will take place from the 29th to the 30th of September, in the CETI (European Center for Innovative Textiles) of Roubaix. The gathering focuses on the future of the textile field with a central theme that epitomizes the research: Interactions – What will be the relations between clothing, human and machines?
In an insightful conversation with Seth Stevenson from the Wall Street Journal, Snap Inc.’s CEO Evan Spiegel unveiled the company’s first hardware product, Spectacles. A pair of sunglasses with a 115° angle camera, actionable with a simple tap on a button near the hinge to record a 10-seconds clip video. We summed up the 3 key learnings from this announcement.
As it prepares to celebrate the 80th anniversary of its signature silk scarves, Hermès is launching pop-up laundromats filled with washing machines in multiple locations.
Early September, our team went to the exciting Who’s Next tradeshow. Gathering an impressive number of pieces from the 2017 collections, the fair presented brand new creations, designers and ideas. This huge fair displayed not only fashion pieces, but also a wide range of accessories, and even … 3D-printed lollipops! They also pursue their work with young designers through the “Future of fashion program” where they reunited young but topnotch innovative brands.
From September 12th to 15th, the Avantex tradeshow is taking place in Paris. Created in 2015 by Messe Frankfurt, the purpose of this event is to present high tech fabrics and the current researches in this field that are shaping the future of fashion.