Following its declarations from 3 months ago, LVMH is poised to launch its own multi-brand e-commerce site at the beginning of June, offering all of its brands under a single umbrella, available for shipping to 75 countries. The website will be branded after its department store Le Bon Marché: named “24 Sevres” after the Rue de Sevres location of the department store, the platform will offer fashion, cosmetics and luggage products from LVMH’s own portfolio as well as brands from outside the group (it is also the name of Le Bon Marché’s customer-loyalty program, which is being extended to encompass online sales). Under wraps for 18 months, the project previously codenamed Babylon is now ready for the real world.
These recent years, Adidas’ stances in favour of a movement born from the use of new technologies have been both numerous and surprising. This bet has seen the brand collaborating with tech companies from time to time, in order to create pieces inspired by data from athletes, tailor-made for them. These commitments, destined to make the brand one of the most prominent when it comes to conceive innovative development methods, contributed to give the german manufacturer an undeniable legitimacy. With the creation of the future craft 4D, the brand with the 3 stripes aims at revolutionise product conception, with help from the molecular science field, through its collaboration with the californien tech company CARBON, creator of the 3D Digital Light Synthesis impression method.
You might have read a lot of fashion outlets talking about NOAH and thought « Meh, just another overhyped brand ! » but you might want to reconsider that. Allow me to reintroduce the brand : tackling political and environmental issues and delivering an Everlane-like level of transparency, the one year old brand founded by Brendon Babenzien (Supreme’s former Design Director) is a one of a kind NY-based label that makes political activism as much a priority as creating dope menswear pieces (for instance, the brand struck a political stance last July by promising a refund to Donald Trump supporters.
Back in November 2011, the LVMH Group (home to Louis Vuitton, Celine, Givenchy and Marc Jacobs, to name just a few) and renowned college of art and design Central Saint Martins, started a historic, long-term collaboration which revealed numerous new talents. Six years later, WWD reports the two allies took a new decisive step in their global strategic agreement, with the funding of a groundbreaking sustainability and innovation program, deepening the already solid relationship between the Group and the college.
Be they at the intersection of innovation, marketing relevancy, storytelling and one of a kind experiences, these selected locations we stumbled upon in 2016 played a big part in shaping how our team, at Clausette.cc, envisions what the future of retail might bring. From digital born brands to more traditional ones, their unique take on the point of sale reveal the many ways in which brick-and-mortar is far from being anything but boring.
Last September, during the Paris Fashion Week, Yoshiyuki Miyamae presented his latest Spring-Summer 2017 collection for the ISSEY MIYAKE brand, baptized Microcosm. Taking inspiration directly from nature, this show was like a tale about the encounter between a conceptualized vision of fashion and technology. In the second part of this exclusive series, Rem D. Koolhaas tells us everything about the backstory of this collaboration with ISSEY MIYAKE, his passion for collaborations with a purpose and how he plans the future of his brand, United Nude.
Last September, during the Paris Fashion Week, Yoshiyuki Miyamae presented his latest Spring-Summer 2017 collection for the ISSEY MIYAKE brand, baptized Microcosm. Taking inspiration directly from nature, this show was like a tale about the encounter between a conceptualized vision of fashion and technology. Through a singular perception which transcend garments and a unique take-on the bet of wearable tech, we had the privilege to learn a lot more backstage, some minutes after the show, close to two figures we really appreciate : the creator himself and Rem D. Koolhaas, creator of the shoe brand United Nude, which we interviewed in part 2 of this exclusive series, to be released next Monday.
As it prepares to celebrate the 80th anniversary of its signature silk scarves, Hermès is launching pop-up laundromats filled with washing machines in multiple locations.
Created in year 2000, LG Innotek is a global materials and components manufacturer that focuses on areas like mobile, automotive, LED, display, semiconductor and the IoT with its technologies. Fully aware that its activity is becoming increasingly key, the subsidiary firm of the korean parent company LG is now actively working at expanding in other fields such as fashion.
Smartwatches release everywhere have constantly been welcomed with some kind of « meh » moment. While being constantly underestimated and undervalued, those devices have inexorably invaded the consumer market and created its very own niche. Although they are sometimes regarded as gimmicky and weak appealing products, we at Claudette Magazine have found several reasons why this end of year looks very promising for the connected watch market.