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Why brands like NOAH embody both the next wave of emerging fashion labels & the future of branding

You might have read a lot of fashion outlets talking about NOAH and thought « Meh, just another overhyped brand ! » but you might want to reconsider that. Allow me to reintroduce the brand : tackling political and environmental issues and delivering an Everlane-like level of transparency, the one year old brand founded by Brendon Babenzien (Supreme’s former Design Director) is a one of a kind NY-based label that makes political activism as much a priority as creating dope menswear pieces (for instance, the brand struck a political stance last July by promising a refund to Donald Trump supporters.

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All aboard the train to the future: LVMH & CSM get serious about Fashion Tech and Sustainability

Back in November 2011, the LVMH Group (home to Louis Vuitton, Celine, Givenchy and Marc Jacobs, to name just a few) and renowned college of art and design Central Saint Martins, started  a historic, long-term collaboration which revealed numerous new talents. Six years later, WWD reports the two allies took a new decisive step in their global strategic agreement, with the funding of a groundbreaking sustainability and innovation program, deepening the already solid relationship between the Group and the college.

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Five retail destinations paving the way for the store of the future

Be they at the intersection of innovation, marketing relevancy, storytelling and one of a kind experiences, these selected locations we stumbled upon in 2016 played a big part in shaping how our team, at Clausette.cc, envisions what the future of retail might bring. From digital born brands to more traditional ones, their unique take on the point of sale reveal the many ways in which brick-and-mortar is far from being anything but boring.

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ITW | Rem D. Koolhaas & his specific take on shoes for ISSEY MIYAKE SS17

Last September, during the Paris Fashion Week, Yoshiyuki Miyamae presented his latest Spring-Summer 2017 collection for the ISSEY MIYAKE brand, baptized Microcosm. Taking inspiration directly from nature, this show was like a tale about the encounter between a conceptualized vision of fashion and technology. In the second part of this exclusive series, Rem D. Koolhaas tells us everything about the backstory of this collaboration with ISSEY MIYAKE, his passion for collaborations with a purpose and how he plans the future of his brand, United Nude.

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ITW | Yoshiyuki Miyamae on his collab with SONY for ISSEY MIYAKE SS17

Last September, during the Paris Fashion Week, Yoshiyuki Miyamae presented his latest Spring-Summer 2017 collection for the ISSEY MIYAKE brand, baptized Microcosm. Taking inspiration directly from nature, this show was like a tale about the encounter between a conceptualized vision of fashion and technology. Through a singular perception which transcend garments and a unique take-on the bet of wearable tech, we had the privilege to learn a lot more backstage, some minutes after the show, close to two figures we really appreciate : the creator himself and Rem D. Koolhaas, creator of the shoe brand United Nude, which we interviewed in part 2 of this exclusive series, to be released next Monday.

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LG Innotek’s pressure sensors will enable fabrics to feel

Created in year 2000, LG Innotek is a global materials and components manufacturer that focuses on areas like mobile, automotive, LED, display, semiconductor and the IoT with its technologies. Fully aware that its activity is becoming increasingly key, the subsidiary firm of the korean parent company LG is now actively working at expanding in other fields such as fashion.

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Our top 5 reasons why the best is yet to come for smartwatches

Smartwatches release everywhere have constantly been welcomed with some kind of « meh » moment. While being constantly underestimated and undervalued, those devices have inexorably invaded the consumer market and created its very own niche. Although they are sometimes regarded as gimmicky and weak appealing products, we at Claudette Magazine have found several reasons why this end of year looks very promising for the connected watch market.

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