DEFI_PUGH

In Brief | Designers explore new formats to present their SS 18 collection

In Brief is a new series in collaboration with French fashion institution DEFI, dedicated to support French fashion businesses. Our first piece today is about how NYC & London fashion designers chose new formats to showcase their Spring/Summer 2018 collections.


Live-streaming, Blockchain, See-now-Buy-Now & IMAX: Anglo-Saxon fashion designers have chosen technology and image to present their own collection. More gimmicky to gain attention during Fashion Month, or real innovations?

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EVENT REPORT | Creation as a new territory for Innovation, with Courrèges designers at TRAFFIC

A few months ago, French Ready-to-Wear Federation organised its second edition of TRAFFIC, a fair dedicated to fashion services. During two days, the show gathered 80 exhibitors, 50 workshops and 10 forecasting conferences on the theme of Innovation. We particularly enjoyed the talk on Creation as a new territory for Innovation, which you can hear – in French – here, or read, in our report below (in English and French :-)).

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EVENT | Win your ticket for Salon du Luxe Paris, on July 11th

For its third edition, Salon du Luxe Paris will gather business and brand experts, innovative exhibitors and visionary speakers. For the third year in a row, we’re happy to partner with Laura Perrard’s unique, interactive and surprising event.

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ITW | Salomon + The Broken Arm release a new tech-driven collaboration

These past few years, technical footwear and in general functionality driven fashion has gained quite some space in the fashion sphere. As shown by the new collaboration between Salomon and The Broken Arm, an avant-gardiste Parisian fashion boutique. With a first successful collaboration on the SnowCross sneaker, the brand and the shop reiterated their association for a monochrome capsule collection, in an all black version. Four pieces for Trail Running, centered around functionality and technicality. We met Guillaume Steinmetz, one of the co-founders of The Broken Arm, to find out more.

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Google’s We Wear Culture, a series of exhibitions to showcase the history & future of fashion

Back when I was working in the advertising industry, I had the chance to visit Google Paris’ headquarters, for the launch of their Cultural Institute (which is now called Google Arts & Culture). As one of the many successful results of Google’s famous “20 percent of time” policy (where Google gives the opportunity to its collaborators to develop side projects), Google Arts & Culture partnered with over 1,300 museums and foundations to digitise artworks, making them accessible on the Google Arts & Culture platform. Now, they are launching the fashion part of this initiative, with over 3,000 digitalised fashion archives. We visited the Paris exhibition yesterday.

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ANDAM announces finalists for its 2017 Prizes, amongst which 3 startups for the Innovation Prize

After reviewing applications received this year, the 25 members from the 2017 ANDAM jury panel have selected the finalists from this 28th edition. 

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#Hyères32 | Fashion’s call for Democracy, the rise of tech & Clara Daguin’s new collection

The 32nd edition of Hyères’ International Fashion & Photography Festival took place in the South of France last week-end. The festival, directed by JeanPierre Blanc and presided over by Didier Grumbach, annually encourages and supports young artists in the fields of fashion and photography. I was invited, alongside Matthias Ganem from TechTera, by the French Couture Federation to summarise two talks about FashionTech and Blockchain applied to Intellectual Property. We also spent some time with fashion designer Clara Daguin, who was presenting her new collection as part of the Formers section – showcasing the finalists from previous years’ editions.

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Trying on the EMEL+ARIS heating coat feels like the future of comfort

It’s been quite some time that I wanted to get my hands on a heating coat, like the Moon Berlin, or the Courrèges coat we previously presented here. So you can imagine how excited I was when I received a beautiful box from EMEL+ARIS, containing their innovative yet traditional-looking heating coat. Here are some pictures and thoughts on this (invisible) tech-infused coat.

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SXSW 2017 | Our Fashion x Technology Daily Recap

From March 10th to 14, Allan Joseph (Clausette.cc’s co-founder) and I had the pleasure to attend SXSW 2017 as official Advisory Board Jury for the Interactive Innovation Awards. 5 days of intensive networking, conferences & panel talks attending, which I documented day by day on Facebook. Here’s a global recap from our experience at SXSW, which — just like last year — was such a great opportunity to listen to inspirational talks and connect with brilliant minds from all around the world.

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EVENT | Traffic, the fashion business trade show is back for a second edition

Last year, the Fédération Française du Prêt à Porter Féminin (French Federation for Women’s Ready-to-Wear) launched its own trade show, dedicated to accelerate business services in fashion. For the second year, the TRAFFIC show is going to gather 80 exhibitors, 50 workshops and 10 forecasting conferences on the theme of Innovation. I will also have the pleasure to animate their startup pitches on Wednesday, April 5th at 4:30pm :)

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