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Why futurecraft 4D shows Adidas isn’t playing defense when it comes to Fashion Tech

These recent years, Adidas’ stances in favour of a movement born from the use of new technologies have been both numerous and surprising. This bet has seen the brand collaborating with tech companies from time to time, in order to create pieces inspired by data from athletes, tailor-made for them. These commitments, destined to make the brand one of the most prominent when it comes to conceive innovative development methods, contributed to give the german manufacturer an undeniable legitimacy. With the creation of the future craft 4D, the brand with the 3 stripes aims at revolutionise product conception, with help from the molecular science field, through its collaboration with the californien tech company CARBON, creator of the 3D Digital Light Synthesis impression method.

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EVENT | Traffic, the fashion business trade show is back for a second edition

Last year, the Fédération Française du Prêt à Porter Féminin (French Federation for Women’s Ready-to-Wear) launched its own trade show, dedicated to accelerate business services in fashion. For the second year, the TRAFFIC show is going to gather 80 exhibitors, 50 workshops and 10 forecasting conferences on the theme of Innovation. I will also have the pleasure to animate their startup pitches on Wednesday, April 5th at 4:30pm :)

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Startup | Kalypse reinvents wetsuits with 3D-design

Created in 2016, Kalypse introduced a brand new type of wetsuits: they are innovative, comfortable and… couture. Indeed, the very young and yet very savvy start-up was able to skilfully connect technology to aesthetics in order to elaborate tailor-made wetsuits. On top of this, Kalypse is a made-in-France brand which hence promotes the French know-how and demonstrates the ability of the country to be at the cutting edges of innovation.

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Stitch Fix | When Human expertise & AI work hand in hand

The progress of AI in factories is often related to the very human fear of being replaced by machines. Indeed, one can consider AI as a quicker, more efficient and more reliable way to perform tasks formerly adapted to the humans. However, the benefit of AI lies in a clever and successful blend between the human capacities and the AI advantages. Stitch Fix, the on-line shopping personal assistant created in 2011, demonstrates that this is possible.

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ITW | Rem D. Koolhaas & his specific take on shoes for ISSEY MIYAKE SS17

Last September, during the Paris Fashion Week, Yoshiyuki Miyamae presented his latest Spring-Summer 2017 collection for the ISSEY MIYAKE brand, baptized Microcosm. Taking inspiration directly from nature, this show was like a tale about the encounter between a conceptualized vision of fashion and technology. In the second part of this exclusive series, Rem D. Koolhaas tells us everything about the backstory of this collaboration with ISSEY MIYAKE, his passion for collaborations with a purpose and how he plans the future of his brand, United Nude.

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EVENT | Vogue Fashion Festival 2016 Key Take-Away Insights

On Friday & Saturday, Vogue France organised a 2-days conference & masterclass event, exploring on the past, present and future of fashion. Located at Paris Chamber of Commerce Palais Potocki, the event welcomed key players of the Fashion Industry: Loïc Prigent, Olivier Rousteing, Isabel Marant, Suzan Saideman from Amazon Fashion, Jonathan Anderson… An interesting, insightful, sometimes intimate event! We gathered the most insightful quotes here for you, happy reading!

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Sneakers | Reebok steps into the Innovation Game with Liquid Factory

In the Game of Sneakers, brands have always fought with marketing, campaigns and celebrities. But in the recent years, the battle got more interesting with innovative initiatives: Nike closed a partnership with Dreamworks Animation and announced it would use 3D printing in its production to cut costs, then with Adidas and its Futurecraft initiative or most lately the announcement of Nike’s Hyperadapt 1.0, the self lacing-shoe. Now Reebok (which is part of the Adidas Group) steps into the game with Liquid Factory, a shoe lab like no other.

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EVENT | Smart Textiles Salon opens on Oct. 14th with an interactive exhibition of smart fabrics

The 5th edition of the Smart Textiles Salon fair opens on October 14 in Renaix, Belgium. 80 minutes away from Brussels and 60 from Lille. 

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PokemonGo | Vixole displays Pokemons on your digital sneakers in real time

Pokemon Go has been driving everyone crazy lately, us included! That being said, how could this not have worked so well? The Pokemon license is by far the one that works the best with the gameplay, so it’s definitely not a surprise for us. What is, is this new sneakers brands, Vixole, a customizable e-sneaker with a built-in display.

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Couture | Iris van Herpen comes back with Divine vibrations

As every season, we’re waiting for the Godess of innovative fashion to showcase her latest creations. This season, Iris van Herpen returns to Couture, as she’s been focusing on Ready-to-Wear for a three years now. As expected, this season’s theme, Cymatics (the study of visible sound vibrations) mixes Haute Couture traditional savoir-faire with cutting edge technologies.

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