In the news today, Bolt Threads just announced a very promising partnership with Stella McCartney and we can’t wait to discover what’s to come, we read a step by step piece on how data forces business to reinvent itself, we are seduced by the newest Pirelli calendar, we discover China’s ambition in AI and Nowness’“videozine” concept.
NYFW is now over and we have spotted one major trend: politics. Unexpected? Not really!
The world has recently been living a real political turmoil, a turmoil which climax was probably the election of Donald Trump as President of the United States. As people fear for the dismantling of democracy, some of them chose to advocate for their fundamental rights and liberties. Nothing of an unprecedented situation…
Despite the rise of new media, television still remains the reference medium, especially for the fashion industry. It reaches a wide audience while it conveys a strong image. The history of fashion and television are closely linked, as explained during a conference we attended, given by Maude Bass-Krueger and Sophie Kurdjian, heads of #Semmode at the IHTP/CNRS on December 15th.
More and more customers are in demand of precise informations about their clothes and want to know how they were produced. Numerous scandals about working conditions in the fashion industry led to the rise of a collective awareness of these issues and most brands had no choice but to adapt themselves to these new expectations.
On Friday & Saturday, Vogue France organised a 2-days conference & masterclass event, exploring on the past, present and future of fashion. Located at Paris Chamber of Commerce Palais Potocki, the event welcomed key players of the Fashion Industry: Loïc Prigent, Olivier Rousteing, Isabel Marant, Suzan Saideman from Amazon Fashion, Jonathan Anderson… An interesting, insightful, sometimes intimate event! We gathered the most insightful quotes here for you, happy reading!
Topshop runs its own fashion show, Kate Middleton wears Zara, high-ends fashion brands collaborates with H&M… Fast-fashion chains do not disturb anymore, quite the opposite, they are watched, studied and even flattered sometimes. In this context, the border between inspiration, counterfeit copy and plagiarism appears very thin.
Missed out the big Condé Nast conference in Séoul on the Future of Luxury? No worries, we summed up all the insights you need to know from super quotes to big announcements!
We all know Burberry is a pioneering leader on social media best practices. Again today, the British brand shined on the Internet, being the first luxury brand to have a Snapchat Discover story – the part on Snapchat which is usually dedicated to medias – for the launch of its latest male perfume, Mr Burberry.
On Monday evening, we were invited at the French Public Bank of Investment (Bpifrance) to celebrate the future of FashionTech. After a session of conferences and panels on how to reinvent French Creation, or Investing in a Fashion label, Pascal Morand, the new President of the French Couture Federation (FFC) announced a partnership between IFM (the French School of Fashion) and Bpifrance to support young fashion labels.