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Why brands like NOAH embody both the next wave of emerging fashion labels & the future of branding

You might have read a lot of fashion outlets talking about NOAH and thought « Meh, just another overhyped brand ! » but you might want to reconsider that. Allow me to reintroduce the brand : tackling political and environmental issues and delivering an Everlane-like level of transparency, the one year old brand founded by Brendon Babenzien (Supreme’s former Design Director) is a one of a kind NY-based label that makes political activism as much a priority as creating dope menswear pieces (for instance, the brand struck a political stance last July by promising a refund to Donald Trump supporters.

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ANDAM launches a new prize to foster innovation in Fashion

Created in 1989, the annual ANDAM Fashion Awards offers a financial and logistic support to fashion designers chosen after a long and in-depth selection process. The prize, recognised for highlighting young talents in fashion, has previously been awarded to Wanda Nylon (2016), Stéphane Ashpool from Pigalle (2015), Iris van Herpen (2014), Christine Phung (2013), or AMI Alexandre Mattuissi (2013), just to name a few. This year, a new prize will reward innovation in fashion, under the expert eyes of a first class jury.

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ITW | Olya Petrova Jackson from Ab[Screenwear] on Designing Elegant FashionTech

Good news for the fashion-tech world! This season, NYFW welcomed among its participants a young tech savvy brand: Ab[Screenwear]. Created by Olya Petrova Jackson in 2016, the brand aims at renewing the nature of contact between people and technology with the apparel acting as a technical device. Far from a mere “gimmicky” view of the technical outfits, Petrova Jackson designs chic pieces of fashion-tech. To fully understand her work and inspiration, we sat down with the designer to ask her a few questions about her collection.

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Who’s Next 2017 | Having fun with our fav young designers’ pieces

Last week, our team had the opportunity to go to the thrilling Who’s Next x Premiere Classe tradeshow, where once again amazing pieces were gathered in a huge space dedicated to fashion. This time, it was all about GIRLSQUAD, and frankly we had a blast. Between creative workshops, interesting conferences (among which our founder’s animated one, on user experience in retail) and of course a large selection of apparels and accessories, we just did not know where to start. However, we were able to clear our heads when we had the opportunity – thanks to the kindness of the designers who let us wear these – to pick and wear some of our favorite pieces, shot by Florie Berger.

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Internet of Clothing | Rochambeau uses Bright Bmbr smart jacket to introduce its clients to a very private club

Paper invites are out-of-date. Digital invites are not enough. This is why Rochambeau went a step further and created a digital jacket to offer its wearer a unique experience through New York City. In collaboration with Avery Dennison and Evrythng, as part as their “Born Digital” partnership, Rochambeau launched the “Bright Bmbr” jacket: the key to enter an exclusive circle.

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Absolutely amazed by the creations, I wore a headpiece.

Who’s Next x Clausette | Our Selection of the Coolest Young Designers

Early September, our team went to the exciting Who’s Next tradeshow. Gathering an impressive number of pieces from the 2017 collections, the fair presented brand new creations, designers and ideas. This huge fair displayed not only fashion pieces, but also a wide range of accessories, and even … 3D-printed lollipops! They also pursue their work with young designers through the “Future of fashion program” where they reunited young but topnotch innovative brands.

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Talent | Studiomazé, “Ready-To-Wear is dead”

Is ready to wear dead? Is made-to-measure and the return of dress patterns the answers to the broken fashion system? How can we involve the consumer in the making process in order to educate him to quality and fair industrialization process? The answers to those questions are many, depending on what brands are trying to solve them.

We like this (new) talent’s answer. Let us introduce you to Studiomazé.

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3D printed Bluetooth jewellery, necklace, tote bag with integrated phone pocket by Julia Danckwerth.
Coat with magnetic strips for headphone attachment by Acronym.
Credit: Deutsche Telekom

Fashion Fusion | Deutsche Telekom launches international competition for smart fashion ideas

Based on the observation that fashion and high-tech are becoming closer and closer, Deutsche Telecom initiated “Fashion Fusion” in order to support the launch of visionary concepts. “Fashion Fusion” is a competition organized in Europe, where young people are encouraged to push the limits of technology in order to give birth to their ideas.

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#HyXXXI | Hyères fashion show: Clara Daguin’s collection features optic fibers-like LEDs and heart sensors

Hyères, France – We are currently in Hyères with IFM and 42 Born To Code students for the International Fashion & Photography Festival, thanks to the French Couture Federation, to speak at two panels about how tech can disrupt the fashion industry (this morning at Le Marais, and tomorrow at 10:30 at Villa Noailles). Tonight, we were delighted to discover the 10 young designers’ collections, competing for the esteemed prize. Amongst them was Clara Daguin, a young designer we met during the Fashion Tech Week Greenathon last September. Her collection featured beautiful silhouettes with intricate integration of technology.

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EVENT | April 2016 FashionTech exciting events listing

Wow, April is coming and let me tell you this is going to be a very exciting month for FashionTech. From Seoul to Paris, London to Hyères, Fashion is going to be celebrated along with sustainability, innovation, 3D printing and young creation!

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