about us is the first French online magazine exploring the Future of Fashion. The magazine focuses on how Technology, Science, Art and other fields can enhance Fashion aesthetically and functionally while helping its industry being more durable and responsible to both the planet and to the people working in the industry.

The place where cool projects linking a futuristic vision of technology and aesthetics meet

The weekly-updated magazine delivers an assortment of the sector’s news, best picks and interviews of designers, entrepreneurs and academics who are shaping the future of fashion.

We’d love to share thoughts on the ongoing revolutionary time for the fashion industry, so please do not hesitate to give your opinion on the commentary sections of each article, the idea is to share on these subjects that are set to be in tomorrow’s closets.

Our team


Noémie Balmat, Founder, Chief Editor & Innovation Consultant – paris, france

Interested in the future of fashion through innovation, Noémie Balmat has a valuable four-year experience in international advertising agencies and works with brands as a FashionTech consultant. Currently working for Soon Soon Soon as an Innovation consultant, she launched in November 2014 to gather inspiring projects linking fashion & innovation in one place. Sensitive to the technological and scientific evolutions, Noémie often speaks at international events, such as the Hyères International Fashion Festival.

Allan Joseph, Co-founder, Branding Strategist & Menswear Editor – PARIS, FRANCE

Allan JosephAfter graduating from Toulouse Business School in 2012 and having multiple experiences as a Freelancer during 3 years, Allan works currently as a Strategist for Be Angels Agency. Specialized in Luxury marketing & advertising, he collaborated to the notorious book « La Génération Y et le Luxe » and joined in December 2015.


Sarah Banon, Editor – PARIS, FRANCE

Graduate student from French Business School ESSEC, Sarah is passionate about fashion and spends her free time writing. She is very curious and likes to discover and study new trends. She joined in May 2016.



Valérie Vacante, Contributing Writer – AUSTin, texas

Valerie Vacante is the Founder of Collabsco, a strategy and innovation firm based in Austin, Texas. She is an entrepreneurial leader with 13+ years of progressive experience in creating digital strategies, emerging products and experiences spanning startups and global brands such as AT&T, Mercedes-Benz and Nestlé among others. In between collaborating with cross-functional teams to drive what’s next in emerging tech, culture and design she also serves as a mentor to Austin-based fashion tech startup Whear. She joined in June 2016.

Florence Bost, Contributing writer – Paris, france

floFlorence Bost explores textiles and new technologies since 1990. She has been selected for the Villa Kujoyama  residence, and worked  in Kyoto, Japan. She makes creations for industrials, technological surveys and is the author of the book Textiles, innovations et matières actives published by the editor Eyrolles. At her atelier under the signature of Sable Chaud, she develops prototype demonstrators and smart textiles for events.

Amandine Richardot, Contributing Writer – Paris, france

Graduate from Sciences Po Paris, Amandine is passionate about digital and how technologies change our society. She applied this understanding in various sectors, like fashion, advertising and food.



Inês Fressynet, Contributing writer – London, UK

ine%cc%82sInês is a freelance writer and producer based in London. She was born in Paris, and is half French, half Brazilian. Her work has been published on the Huffington Post, BBC, France Info and Suitcase Magazine, after graduating from City University in London. Her passion for fashion started at an early age and she loves interviewing designers with inspiring and futuristic ideas.

Tali Fitoussi, contributing writer – PARIS, FRANCE

talifitoussi_clausetteGraduate student from IFM Paris, Tali is passionate about fashion and technology. Involved in valuable collaborations and internships at global companies like L’Oréal or Condé Nast, she helped organizing a conferences sessions at IFM Paris and joined in September 2015.


Aurore Bendavid, Contributing Writer – PARIS, FRANCE

Graduate student from a Master in International Marketing Paris, Aurore likes fashion and high tech, but also art, kimonos and travels.  She joined in March 2016.



Hanting Zhou, Contributing Writer – PARIS, FRANCE


Hanting is a multilingual – Chinese, English, Japanese & French – student at ESCP EUROPE. Interested in the topics of FashionTech, Asian & European fashion and woman empowerment, she was involved with companies and NPOs such as LeanIn, AIESEC and Lane Crawford, where she gained experience in communication, marketing and sales. She joined in March 2016.


Our collective provides innovative fashion consultancy, through highly confidential innovation collaborations with fashion brands and schools: digital consultancy, brand content production, innovation books, conferences & panel discussions, courses, workshops and brainstorming sessions. Learn more about our expertise here.


To keep up-to-date with our activities and content, register for our FashTech Bytes Newsletter, follow us on Twitter, Facebook, and Instagram & Pinterest for our stylish updates and pictures.