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ITW | In talks with Guo Pei, on how Couture should embrace technology

Last Wednesday, in the Conciergerie de Paris (once a palace, then a Revolutionary court and the prison of Marie-Antoinette), I had the chance to attend the breathtaking couture show of Chinese designer Guo Pei. A 30-minutes long performance with two tech-infused dresses, using fluorescent material and LEDs. The designer, who was brought to the spotlight when Rihanna wore her iconic elaborately embroidered, fur-trimmed yellow dress at the 2015 MET Gala, is an invited member of the Chambre Syndicale de la Haute Couture, since January 2016.

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Who’s Next 2017 | Having fun with our fav young designers’ pieces

Last week, our team had the opportunity to go to the thrilling Who’s Next x Premiere Classe tradeshow, where once again amazing pieces were gathered in a huge space dedicated to fashion. This time, it was all about GIRLSQUAD, and frankly we had a blast. Between creative workshops, interesting conferences (among which our founder’s animated one, on user experience in retail) and of course a large selection of apparels and accessories, we just did not know where to start. However, we were able to clear our heads when we had the opportunity – thanks to the kindness of the designers who let us wear these – to pick and wear some of our favorite pieces, shot by Florie Berger.

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Accenture x CFDA | A collab to to help shape how the fashion industry integrates technology

After announcing its own Retail Lab back in May, the Council of Fashion Designers of America (CFDA), is partnering with consulting giant Accenture. The collaboration, combining the creativity from CFDA’s membership with Accenture’s expertise in technology, will create talent-development programs for fashion designers and retailers.

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Mind the System & Find The Gap | Iris van Herpen’s Vision of the Unexpected Beauty of Imperfection

Today, I had the chance to attend my first Iris van Herpen show! Her shows are not-to-miss rendez-vous, as the pioneering Dutch designer has accustomed us to mastering associations between traditional craft and technology. For every show, she researches and finds new ways to to craft fascinating materials. Since 2007, she has been surprising us: be it hand-inflamed stainless steel wire or live performance of a dress 3D printing and weaving on the show, every collection is a new step into her rich and futuristic creative universe. And today’s show made no exception to the rule.

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Fashion & television : A Crossed History

Despite the rise of new media, television still remains the reference medium, especially for the fashion industry. It reaches a wide audience while it conveys a strong image. The history of fashion and television are closely linked, as explained during a conference we attended, given by Maude Bass-Krueger and Sophie Kurdjian, heads of #Semmode at the IHTP/CNRS on December 15th. 

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EVENT | Who’s Next 2017: Girls, bring on your squad

The very popular fair Who’s Next will be back in Paris from the 20th to the 23rd of January. At its core, a very current theme: girl squad. “Girl power”, “girls band”, “girls squad” … are trendy notions that Who’s Next and Premiere Classe will try to decode and bring to light through creators, installations, activities always more accurate.

This 23rd January, our founder Noemie Balmat will have the pleasure to animate a panel talk on the future of retail, with French Retailer Citadium’s Director, Sophie Bocquet.

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Five retail destinations paving the way for the store of the future

Be they at the intersection of innovation, marketing relevancy, storytelling and one of a kind experiences, these selected locations we stumbled upon in 2016 played a big part in shaping how our team, at Clausette.cc, envisions what the future of retail might bring. From digital born brands to more traditional ones, their unique take on the point of sale reveal the many ways in which brick-and-mortar is far from being anything but boring.

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Towards a real fashion transparency? The Everlane case

More and more customers are in demand of precise informations about their clothes and want to know how they were produced. Numerous scandals about working conditions in the fashion industry led to the rise of a collective awareness of these issues and most brands had no choice but to adapt themselves to these new expectations.

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Internet of clothing | Human Sensor, a coat to detect air pollution

Like flashing origami clouds flying from one crossroad to the other, this troop of walkers, wearing the strangest accoutrement, progresses in the midst of the congested traffic of Manchester, indifferent to the intrigued gaze of passers-by.

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Stitch Fix | When Human expertise & AI work hand in hand

The progress of AI in factories is often related to the very human fear of being replaced by machines. Indeed, one can consider AI as a quicker, more efficient and more reliable way to perform tasks formerly adapted to the humans. However, the benefit of AI lies in a clever and successful blend between the human capacities and the AI advantages. Stitch Fix, the on-line shopping personal assistant created in 2011, demonstrates that this is possible.

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