Following its declarations from 3 months ago, LVMH is poised to launch its own multi-brand e-commerce site at the beginning of June, offering all of its brands under a single umbrella, available for shipping to 75 countries. The website will be branded after its department store Le Bon Marché: named “24 Sevres” after the Rue de Sevres location of the department store, the platform will offer fashion, cosmetics and luggage products from LVMH’s own portfolio as well as brands from outside the group (it is also the name of Le Bon Marché’s customer-loyalty program, which is being extended to encompass online sales). Under wraps for 18 months, the project previously codenamed Babylon is now ready for the real world.
From March 10th to 14, Allan Joseph (Clausette.cc’s co-founder) and I had the pleasure to attend SXSW 2017 as official Advisory Board Jury for the Interactive Innovation Awards. 5 days of intensive networking, conferences & panel talks attending, which I documented day by day on Facebook. Here’s a global recap from our experience at SXSW, which — just like last year — was such a great opportunity to listen to inspirational talks and connect with brilliant minds from all around the world.