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SXSW | Don’t miss the Google Jacquard x Levi’s events

Austin, Texas – We just landed in Austin for SXSW 2017, where I will be speaking at a panel today (don’t miss it if you’re here!), and we – Allan, Val and I – will be joining the advisory board jury for SXSW Interactive Innovation Awards.

We just got some more information about the Google Jacquard x Levi’s events, just for you ;-)

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The tech giant and denim brand will be hosting three different events during SXSW:

Our digital lives are on the edge of another radical shift; new forms of technology are decoupling digital functionality from consumer electronics. Connectivity and digital interaction are being integrated into those familiar objects that already populate our lives – clothing, furniture, cars, buildings – creating the opportunity for seamless, discrete interactions that reduce our reliance on any single device.

Google ATAP Technical Project Lead Ivan Poupyrev and Levi’s VP of Innovation Paul Dillinger will talk about moving beyond smart gadgets to a future when our entire world is intelligent and interactive using the Project Jacquard platform.

First example of what’s possible: the Levi’s® Commuter™ x Jacquard by Google Trucker Jacket.

  • SAT-SUN MARCH 11-18, 10AM – 5PM – Levi’s Outpost

Different workshops will be hosted by Levi’s, featuring Houston-based printmaker, Carlos Hernandez, in a hands-on workshop of his Mexican punk-style silk screening to customize your Levi’s® trucker or favorite festival apparel in the Tailor Shop; or a live ice dyeing demonstrations with Austin-based artist Vanessa Crook. Pre-dyed fabric will also be available for guests to create custom patches for their Levi’s® apparel.

  • SAT MARCH 11, 7:30PM – Levi’s x Google Jacquard Party

To celebrate the Levi’s® Commuter™ Trucker Jacket, Levi’s®, in partnership with Google and Rolling Stone, the party will celebrate the intersection of music & innovation with style.


For everything Fashion & Tech, head to Fashion & Mash to get all the info you need, you can also check our schedule here ;-)


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Post written by Noémie Balmat, Founding editor-in-chief

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Interested in the future of fashion through innovation, Noémie Balmat has a valuable four-year experience in international advertising agencies and works with brands as a FashionTech consultant. She launched Clausette.cc in November 2014 to gather inspiring projects linking fashion & innovation in one place. Sensitive to the technological and scientific evolutions, Noémie often speaks at international events, such as the Hyères International Fashion Festival.